This branding project was developed for HAS#TAG Café, a modern coffee shop concept designed to bring vibrant energy and fun into the daily café experience. The identity system focuses on approachability, playfulness, and visual coherence across various customer touchpoints.

The visual direction leverages a bold and cheerful color palette—orange, blue, yellow, and white—to create a lively and memorable experience. These colors were carefully chosen to reflect energy, creativity, and warmth.