This project presents the "Pork Shop" brand identity, a fresh, contemporary, and highly recognizable visual system for a modern BBQ establishment specializing in premium pork dishes. The aim was to convey quality, flavor, and a clean aesthetic that would resonate with discerning customers.

The "Pork Shop" brand identity is a cohesive and versatile system designed to establish a strong, modern, and memorable presence in the BBQ market. By combining a clean, iconic logo with a consistent visual language across all touchpoints, a brand that is both professional and approachable, ready to appeal to a contemporary consumer base looking for quality pork BBQ, has been created.